Why Mums Who Build Exists: A Lifeline for Ambitious Mums Who Want More
by Mob Co-founder, G
MOB Co-founder G talking at a mOB event about how Mums WHo Build started. photo captured by MOB Member and branding photographer, Nicole Saunders
Life After Kids: The Reality No One Talks About
You might not know the term “motherhood penalty.” I didn’t either at first. But you probably know how it feels:
The financial shock of losing a regular paycheck and suddenly depending on someone else.
The loneliness of feeling like you’re the only one struggling to keep your identity alive.
The imposter syndrome of being “out of the game” - and wondering if anyone would take you seriously again.
The frustration of not having choices: return to a rigid job that doesn’t work, or stay home and feel your ambition slipping away.
The guilt of craving more, while being told you should be content with less.
If any of this sounds familiar, you’re not alone. It’s exactly why Mums Who Build exists.
Our Story: Why We Knew Things Had to Change
Mums Who Build started in the most ordinary of places - a first birthday party. That’s where I met Bex. She shared her vision of mums pooling skills: “I have finance, you have marketing - we swap skills, fill the gaps, and go for that job or build that business.”
It was simple, but powerful.
For Bex, this passion came from experience. When her parents divorced, she watched her mum end up financially worse off because she had stepped back from work to raise her children, while her dad’s career and income kept growing. With over 12 years working in Commercial finance for brands like Apple and Red Bull, Bex knew mums needed financial confidence and independence to protect their futures.
For me, Georgie, it came from my own reality. When my son Freddie was born with Russell Silver Syndrome - a rare genetic condition - and later diagnosed as severely autistic, my career was turned upside down. I couldn’t return to a traditional 9–5, let alone my role at Burberry. The SEN system was a nightmare to navigate, childcare was hard to find and costly, and our family relied almost entirely on my partner’s income. I felt isolated, stuck, and convinced I’d “just be a mum” forever.
And while I couldn’t be prouder of that role, there was something inside me that itched for more - for an identity beyond motherhood. I just didn’t know what that could look like, or if it was even possible. Mums Who Build gave me that second identity, along with the purpose, confidence, and skills I never imagined I’d have
What began as a skill-swapping idea has grown arms and legs. Today, MOB is a network that helps mums reduce the impact of those challenges by providing community, support, tools, and opportunities to build the lives they want - not the ones society dictates.
At its heart, Mums Who Build is about choice. But choice only exists when women have confidence, community, and financial security. That’s what we’re here to build together.
What MOB Offers: The 3 Pillars
Everything we do is built around three pillars:
Connection → Meetups and our digital community give mums a real network - collaboration, opportunities, and friendships with women who get it.
Wellbeing → From free pre- and postnatal fitness classes to expert sessions, we make sure mums are cared for as whole people, not just professionals.
Financial Fitness → This is the foundation. Whether you’re at home, building a career, or starting a business, money underpins it all. Confidence with finances, healthy habits, and future planning create the security and freedom to make real choices. With financial security in place, mums can build the lives they want and protect their families against uncertainty. As Sallie Krawcheck, founder of Ellevest, says: “Nothing bad happens when women have more money.”
And unlike corporate networks, The MOB is never stuffy or intimidating. Our events in London are fun, supportive, and inspiring - always with children welcome, always with real life in mind.
Why Now
The challenges mums face are only intensifying:
Childcare costs rising faster than wages.
A gender pay gap that widened in 2023 for the first time in a decade.
Parents describing having a child as feeling like “financial suicide.”
At the same time, more mums than ever are starting businesses, building side hustles, and demanding flexible careers. But the traditional systems don’t support them.
That’s why Mums Who Build isn’t just a community. It’s a movement - a new kind of network designed around the realities of motherhood.
Who Mums Who Build Is For
Mums Who Build is for mothers who want more - but feel shut out of traditional paths. Whether you’re:
Trying to return to work after time out,
Growing a business,
Building financial independence, or
Asking yourself “what’s next?”
The MOB is designed around you - your needs, your challenges, your ambitions.
We’re not a hobby group or a playdate circle. We’re for mums who are serious about growth, but want to do it in a space that understands motherhood.
Join Us: Be Part of the Movement
Every week, mums are finding collaboration, support, and Business, Career and Money confidence through The MOB. We run skills workshops, mum meetups, and events designed to connect and inspire - without the pressure or intimidation of corporate networking.
👉 Join MOB+ for 24/7 support and peer groups
👉 Come to an event in London
👉 Partner with us to help power the mission
Mums Who Build has been a lifeline for us. We believe it can be the same for you.
